Kylie Jenner’s successful makeup line has been accused of copying other people’s ideas before, but this time, it might have some serious repercussions. Indie makeup brand Sheree Cosmetics is suing as a result of Kylie’s apparent rip off of one of their palettes. Kylie launched her line of glitter shadows on August 7 and Sheree says it is a direct copy of their glitter shadows – which they state they released last year.
Kylie can be seen modeling her “Born To Sparkle” eyeshadow in the photo above. The glittery gold eyeshadow sold by Kylie Cosmetics has the same name as an eyeshadow palette by Sheree Cosmetics. That palette contains several glitter eyeshadows – including a gold similar to the one in Kylie’s photo.
Kylie Cosmetics Glitter Eyes in Various Shades, including Born To Sparkle on the left | Image Source
Sheree Cosmetics Born To Sparkle Glitter Palette | Image Source
Sheree Cosmetics says that Kylie’s other glitter eyeshadows are similar colors to theirs and sold in similar packaging. Kylie’s eyeshadows, which are sold in tubes instead of palette form, come in several shades of gold, pink, and blue. The Sheree palette does also contain these shades.
The biggest difference in these shadows comes down to price. Kylie is charging 20 dollars for a single shadow while the palette containing 15 shadows is 22 dollars. Kylie’s shadows may have sold out quickly but the Sheree Cosmetics palette is not without its hardcore fans either! Their shadows have been used in runway shows and around Hollywood!
The owner of Sheree Cosmetics says that when it comes down to the look, formula, and the name of the products it is clear that Kylie copied their shadows. She’s worried about the impact that this will have on her small-but-growing company. People may turn to buy the product with more name recognition despite it not being the original. That’s why she is suing for trademark infringement as well as claiming other damages.
Tiffany Sheree Hudson Herrmann, President and CEO of Sheree Cosmetics LLC | Image Source
Kylie Jenner has gotten away with copying other creators in the past. But, with lawyers waiting in the wings will she get off so easy this time? There may be more to come from this story as any legal drama unfolds.
Did Kylie copy her glitter eyeshadows from this indie brand? Or, is it purely a coincidence? Do you think suing really the right move for the founder of Sheree Cosmetics? Maybe it’s about time someone shows Kylie she can’t steal her ideas from lesser known brands. Let us know what you think in the comments!